This year's crop of game-day ads take viewers from tropical islands to snow-dappled slopes with the likes of Lady Gaga, Spike Lee, Emma Stone, and many more.

In the aftermath of every Super Bowl, we talk about the game and the halftime show, but we’re also eager to discuss the commercials. Even if some people just love to hate them — because nothing compares to the commercials from “back in my day” — we’ll relive all the hits and misses.

Levi's "Backstory" ad featured some iconic sports and pop culture figures, including Grammy-winning rapper Doechii, Emmy-nominated filmmaker Questlove, NBA MVP Shai Gilgeous-Alexander and K-pop star Rosé, to name a few. It's the jean brand's first Super Bowl ad in 20 years.

The Super Bowl might be the biggest entertainment event of the year, and the game itself is increasingly just a part of the overall package.

The Super Bowl is one of the few cultural events to enrapture the entire nation. Even if sports aren't your thing, the halftime show probably is. And then there's the commercials, which have consistently been a highlight of the festivities.