The 2026 Milano Cortina Winter Olympic Games kicked off to a solid ratings start with its opening ceremony reaching 21.4 million viewers, a 34% uptick from the 2022 Beijing Winter Olympics.

With over 3,200 hours and 116 events of coverage across NBC's platforms, the Milan Cortina Olympics became the most-watched Winter Games since Sochi in 2014 and delivered a 96% increase from the 2022 Beijing Games.

The Milan Cortina Olympics averaged 23.5 million viewers in the United States, making them the most-watched Winter Games since 2014 with a 96% larger audience than the Beijing Games four years ago. NBCUniversal said the average includes combined audiences on NBC,

A more favorable time-zone difference and more favorable counting methods have NBC touting Winter Olympic viewership from Italy that paces well ahead of the Beijing Games four years ago. According to data from Jon Lewis of Sports Media Watch, NBC is ...

Warner Bros. Discovery reported record-breaking streaming performance for the Milano-Cortina 2026 Olympic Winter Games, with the company posting triple-digit growth across its HBO Max and Discovery+ platforms compared to the Beijing 2022 Games.

NBC's Winter Olympics coverage averaged 23.5 million viewers throughout the games, according to THR. This amounts to almost double the viewership figures of the previous Winter Olympics in Beijing in 2022.

Eileen Gu competed in three events in the 2026 Milan Cortina Winter Olympics. She won in all three of them, firmly establishing herself as a true legend in the sport of freestyle