Mattel’s 2026 Holiday Barbie wears a red bow gown in five hair colors for $45, and Holiday Ken returns in a red satin tux.

Sales of the iconic doll were down 9% in Mattel’s most recent quarter, the toy giant repored earlier this week Thursday. It ...

Barbie Rewind launches November 12, bringing 16 classic games, DreamHouse customization, and nostalgic surprises to modern ...

America Ferrera revealed she has no update on Barbie 2. While the rumors of a Barbie sequel continue to surface, the actress ...

Serena Williams' mantel is likely crowded between her 23 Grand Slam singles trophies, 14 major doubles titles and four Olympic gold medals. Now, she'll have to find room for her new signature Barbie.

Celine Dion is becoming the latest pop superstar to have a Barbie doll modeled after her, an honor inspired by her iconic hit from James Cameron’s "Titanic." ...

Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel ...

Barbie is a plastics case study decades in the making. Explore the materials, manufacturing and push toward circular design.

When asked if he had a catchphrase or mission statement, CEO Roger Lynch on his first earnings call said, “Oh give me a break ...

There’s no shortage of coverage on Barbie’s box office dominance, the result of bold filmmaking and a marketing launch that was more of a pop culture takeover than an ad campaign. The film became the ...

Las Vegas is already familiar territory for Mattel's experiential ambitions. The company opened the Malibu Barbie Cafe and roller rink at AREA15 in a 2025 pop-up partnership with Bucket Listers, ...

Barbie, the beloved childhood icon, has been given a live-action makeover in a new movie that's unlike the Barbie stories of the past. Instead, the doll we grew up with comes to life in a brand-new ...