There is a viral trend underway where dancers execute hypnotic body rolls, hip isolations, and rhythmically sway to the infectious beats of Tyla’s “Water.” This isn’t just a fleeting moment in pop ...

Before you give the coasts too much credit as the epicenters of entertainment, Life Is Beautiful is back to remind us just how much Las Vegas has to offer. And while Rolling Stone is never far from ...

Bacardi Rum is partnering with streetwear brand Nahmias and Grammy Award-winning producer Boi-1da to create a clothing line featuring embedded QR codes that link to an album by up-and-coming musicians ...

If there’s one spirit that conjures instant associations of white sand beaches, late night bachata and blistering summer sun, it’s BACARDÍ rum. For centuries, rum has been the tipple of choice to beat ...

As NFTs mature as a marketing strategy, Bacardi is taking its approach to the next level by pairing purpose with blockchain technology and empowering people to invest in women in music production.

BACARDÍ, MTV and Paramount Brand Studio Will Pay Tribute to 50 Years of Hip Hop Style with Experiential BACARDÍ VINTAGE Pop-Up Shop, Limited Edition Bottle, Signature VMA Cocktails and More HAMILTON, ...

The BACARDÍ Rum sponsorship centers breakthrough artists shaping the future of music by presenting the MTV Push Performance of the Year category, in addition to staging a special edition MTV Live ...

The multi-year agreement will see Bacardi and Beatz work together to create events, marketing and social activations with industry influencers. The goal is to develop partnerships, activations and ...

There's a long history of patronage in the worlds of art and music. Now, with sources of income for music and artists shaky at best, patronage is looking more and more like the most attractive option.