Japanese customers seem to prefer their cars custom. That’s probably why BMW launches model after model in the land of the rising sun in all sorts of configurations, calling them ‘special editions.' ...

BMW is looking to increase their market share in Japan and already has a plan for this courageous endeavor. The first phase seems to be offering limited edition BMWs. After launching the special ...

BMW builds some of the best driver's cars in the world, and its M division, which is responsible for all of its hardcore sports models, is celebrating 50 years of building badass German sports cars.

We’re quite used to automakers coming up with First Edition models to part customers from as much cash as possible in return for some tasty options, and sometimes, the chance to take delivery ahead of ...

John began his addiction with all things automotive at birth. After many failed attempts to redirect his attentions elsewhere, his family realised that it was incurable. They soon resigned themselves ...

As BMW continues celebrating its centenary, its Japanese division has just launched another special. Appropriately called the Celebration Edition, it’s based on the M6, but features some festive ...

Anniversaries are a great excuse for carmakers to cook up special editions. Most are forgettable, but some, like this BMW M6 Celebration Edition, are truly desirable. However, this model, which was ...

BMW's R nineT was conceived to be a sexy roadster in its own right, with easy entry points for owners to begin customizing their bikes right away. To demonstrate the nineT's potential, BMW Japan gave ...

Japanese tuners are often criticized for slapping together a car with lots of fins, big mouth front bumpers, oversized wings and other aerodynamic devices. It is not their fault; this practice tends ...