BMW hosted a change at the beginning of this decade when it unveiled a flat, transparent-ring version of its classic roundel ...

But it seems BMW hasn't finished tweaking. The brand launched its new iX3 electric car at the Munich Motor Show last week.

Recently, BMW officially launched a brand new logo, marking the transformation and evolution of this classic automotive brand in the digital era. This new logo features a simpler, flatter design ...

As luxury automakers adapt to an electric future, they're updating the branding too. Compared to Jaguar, BMW's new logo takes a light touch.

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Recently, BMW officially announced that its brand new logo design will debut in September 2025 alongside the all-electric SUV iX3. This design update marks a significant shift in BMW's brand image, ...

In fact, BMW's tweaking of its legendary badge is so modest that you have to squint to spot the actual differences. CarScoops ...

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