NEW YORK A cool new shower sponge for guys -- aptly dubbed the "Axe Detailer Shower Tool" -- by Unilever's Axe brand was not only spotted on shelf at CVS/pharmacy but was also tagged as a "Hot New ...

So last night's Colbert Christmas Special had a special sponsor, and Stephen even did a special introduction of the commercial. They must have paid a lot for that, so someone needs to point out how ...

• The product: a two-sided disc -- a black mesh sponge on one side; a red, shoe-buffer-inspired scrub pad on the other. • The pitch: "Get the right levels of clean . . . to keep every part of you ...

Serious question: What’s the best way to clean yourself off in the shower? Whether you prefer soap or body wash, rubbing it in with your hands just doesn’t seem to do the job. You need an application ...

This is the story of how AXE took the most mundane category benefit and the most banal advertising construct and used them to make the most talked about commercial of 2010. In the shower category, ...

NEW YORK Unilever’s Axe brand has introduced the new Axe Dark Temptation in a bodyspray and shower gel. Axe Dark Temptation combines the subtle aroma of chocolate with fresh gourmet scents, including ...