Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of ...

"Open a new chapter on beloved historical characters with the Modern Era™ Collection!" the brand announced on Instagram Feb. 11, 2026. The carousel of images featured pictures of the "Modern Era" new ...

To mark its milestone anniversary, American Girl is debuting its first-ever adult novel alongside a new line of collector ...

In a way, this is exactly what folks were worried about when Mattel acquired the Pleasant Company back in 1998 and took over ...

As SheKnows in-house American Girl enthusiast (amongst other things), it brings me great pleasure to announce that our favorite doll company is turning 40 years old this year! Over the last four ...

The American Girl doll line is adding another iconic animated Disney character to its lineup Tuesday — with more on the way — ...

As an American Girl doll lover and avid reader, the American Girl historical books were a hallmark of my childhood.

Get ready to protect the Honmoon by bringing home some brand new collectibles for the world wide phenomenon: Kpop Demon ...

One of the most adorable and fierce American Girl collaborations is the new KPop Demon Hunters drop, which brings us the ...

Prepare to feel like an ancient artifact. American Girl unveiled its newest “historical” dolls Wednesday: fraternal twins Isabel and Nicki Hoffman, straight out of the 1990s. They join the other ...