American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

The new American Girl dolls are designed to look like modern takes on the brand's historical characters.

American Girl’s brand refresh is happening at the perfect time: when Millenial parents who grew up with the dolls are buying toys for their own kids. The moment Pentagram partner Emily Oberman’s team ...

Add Yahoo as a preferred source to see more of our stories on Google. The retailer just dropped their Black Friday deal along with plenty of daily deals. Lucky for us, it’s a chance to stock up on the ...

Samantha, Addy, Kirsten, and friends, but make it 2026.

All three girls will come in the iconic burgundy American Girl box American Girl History is repeating itself at American Girl, and fans are here for the nostalgia. The brand announced in an Instagram ...