CTR, CPC, ROAS, conversions. Every creative element in an ad, headline, CTA, visuals, is optimized, tested, and re-tested.

Interest in crafting the most effective digital audio ads has increased in tandem with the rise of streaming music services, such as Spotify, Pandora and Apple Music. While some elements of radio ...

Amazon.com is testing a new advertisement form, offering a piece of software that plugs into the popular Winamp MP3 player and recommends new music--from the online retailer's virtual shelves, of ...

Amazon Ads and Spotify announced a deal giving advertisers using Amazon DSP programmatic access to Spotify's streaming ad ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

YouTube looks set to add audio-only background ads to the video platform but only when you’re listening to content in the background on desktop. In a blog post, YouTube product manager Melissa Hsieh ...

YouTube has launched a new ad format that gives brands a way to use audio as the primary means to communicate their message. In the video-sharing platform’s announcement, it said the new format was ...

YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player. Audio ads may sound like an odd fit for a website that specializes in ...