Growing awareness of the fact that half the display ads today are never viewed by human eyes has thrown the industry into intense debate. But despite new IAB guidelines, the discussion simmers on as ...

Ad industry wisdom says everyone listens to podcasts. But digital audio still struggles to attract investment from advertisers. That’s because audio lacks measurement tools that have been standard in ...

Google will introduce 100% viewable ads in the next few months, bringing all campaigns bought on a CPM into view across the Google Display Network (GDN). The issue of viewability has long been a topic ...

In an earlier post, the author explained how the definition of viewability, a metric in online advertising, is changing and why it matters for digital news. Here, she explains how this is changing the ...

Ad Age reports that a report by analytics firm Integral Ad Science found a 20.9% decrease in both overall and programmatic ad fraud last quarter compared to the fourth quarter of 2015. "That's in ...

Thailand offers the most attractive online advertising environment in Southeast Asia, according to data published in a new report by the technology and data company Integral Ad Science (IAS). The ...

NEW YORK, Nov. 13, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it received Media Rating Council (MRC) ...

Expanded partnership delivers media quality authentication for advertisers using Spotify Ads Manager NEW YORK--(BUSINESS WIRE)-- DoubleVerify (DV) ("DV") (NYSE: DV), the leading software platform for ...

A few years back, when mobile advertising debuted, advertisers eagerly embraced it, because they could see how quickly media consumption was shifting, especially among younger consumers. Unfortunately ...