Or at least, it wasn't always the popular consensus that Edsels were ugly. Before the name became synonymous with failure and before Time magazine wrote that it resembled "an Oldsmobile sucking a ...

In late 1956, Ford established the Edsel division to compete with Oldsmobile and DeSoto. Exactly three years later, FoMoCo retired the brand following a loss of over $250 million in development, ...

A. Edsel Corsair Convertible 1959, 332 cubic inch (about 5.4 litres). Q. How long have you had it? A. I bought it in April this year. Q. How much did it cost? A. My wife reads the Oxford Mail so I’d ...

Ford’s plans for a new line of cars named in honor of Henry Ford’s son Edsel were announced in February 1957. Edsel was to be a second Ford Motor Co. brand to win customers away from General Motors’ ...