Introduced on April 17, 1964, at the New York World's Fair, the iconic Ford Mustang is turning 60 this year. Ford will mark the event with a 60th-anniversary edition of the pony car, but the Mustang ...

In 1964, the Ford Mustang broke loose, and the world would never be the same again. However, Ford execs quickly discovered that their wild pony had a very domesticated presence, as there was no ...

Marketing is a fascinating aspect of business. It's given us awful failures, like "New Coke," but it's also given up epic wins, like the partnership between Shelby American and the Hertz Corporation.

In 1966, the consummate salesman—Carroll Shelby—convinced Hertz Rental Car to buy 1,001 Mustang Shelby GT350s, give them a special black and gold livery, and rent them to normal people. T hus, the ...

Hertz is now ready to offload some of its Shelby Mustang Mach-E fleet. The cars in question sport a special Hertz livery along with a handful of unique bits. Sure, the $65,000 price tag might seem ...

Fifty-six years ago, Carroll Shelby made a whole bunch of hot-rodders who were working on a budget real happy when he convinced car-rental giant Hertz to buy 1,001 of his GT350H modified Ford Mustang ...