Marketing is a fascinating aspect of business. It's given us awful failures, like "New Coke," but it's also given up epic wins, like the partnership between Shelby American and the Hertz Corporation.

Introduced on April 17, 1964, at the New York World's Fair, the iconic Ford Mustang is turning 60 this year. Ford will mark the event with a 60th-anniversary edition of the pony car, but the Mustang ...

The Shelby GT350 took the friendly, stylish Ford Mustang you know and turned it into something far more serious, a car that ...

You’ll want to know which overlooked machines now command attention — and why they matter […] ...

In less than two months, one Texan spent a thrifty $448,000 on three classic Mustangs – two Shelby GTs and a Mach 1, a ’66, a ’68, and a ’71, and the small-block is his favorite. In fact, the car’s so ...

To be fully transparent, today's Nice Price or No Dice Mustang has nothing to do with Carroll Shelby other than honoring his legacy, and the car is presented in the ad as nothing more. Let's see if ...