Remember the Hertz "Rent-a-Racer" Shelby Mustangs of the '60s? The ones with a reputation for having customers take out their ...

The Shelby Mustang was launched in 1965 at Ford's express request to have a high-performance version of the Mustang. The moniker was well received, and sales grew fourfold in the following season, ...

A 1966 Ford Mustang GT350H, once a rental, has been completely restored. Carroll Shelby’s autograph on the sun visor adds undeniable collector value. Carroll Shelby signed one of the sun visors of ...

Marketing is a fascinating aspect of business. It's given us awful failures, like "New Coke," but it's also given up epic wins, like the partnership between Shelby American and the Hertz Corporation.

Remember the legendary Hertz “Rent-a-Racer” Shelby Mustangs of the ’60s, rumored to have been returned with swapped-out six-cylinder engines? Well, Hertz is back in the news with their Shelby Mustang ...

In 1966, the consummate salesman—Carroll Shelby—convinced Hertz Rental Car to buy 1,001 Mustang Shelby GT350s, give them a special black and gold livery, and rent them to normal people. T hus, the ...

Hertz is now ready to offload some of its Shelby Mustang Mach-E fleet. The cars in question sport a special Hertz livery along with a handful of unique bits. Sure, the $65,000 price tag might seem ...

Moving into the 21st century, history repeated itself in 2006 when Shelby, Ford, and Hertz teamed up for a 40th anniversary Shelby GT-H Mustang that was more subdued than the original GT350-H's. Then, ...