On Friday morning, Jordan Brand opened its first World of Flight store in the United States, located in Philadelphia. The project has been three years in the making, with the Philadelphia location becoming the store’s sixth international location.

Nike's first Jordan Brand "World of Flight" store in the U.S. opened on 1617 Walnut Street in Philly on Friday, Oct. 10, 2025.

The retail outlet on Walnut Street is the first of its kind in the U.S. Eagles quarterback Jalen Hurts figures heavily into the design.

Philadelphia Eagles quarterback Jalen Hurts made a surprise appearance at Jordan Brand's new "World of Flight" store in Philadelphia.

Footwear News attended a preview of the store and spoke with Jordan Brand's general manager of North America, Jeremy Bolds.

Jordan Brand is set to make history in Philadelphia, opening the first U.S. location of its premier retail concept, World of Flight, on October 10th at 10 am.

From special appearances from Jalen Hurts and Freeway to DJ Jazzy Jeff, parts of Walnut Street was shut down Friday for the grand opening of Nike’s first Jordan brand store in the country.

The first Jordan Brand World of Flight store in the United States is opening in Philadelphia on Friday morning, and customers were lined up overnight, hours ahead of time, to be among the first inside. The store is on Walnut Street between 16th and 17th streets.

Xiamen Air's new record holder is only ten minutes longer than the previous mark, Singapore Airlines' service from Newark to Singapore.