The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, respectively, and on Monday Meta introduced ads in the “Status” feature as well as sponsored Channels in the the “Updates” tab of WhatsApp.

The Updates tab, which holds layers such as Status and Channels, will host Meta’s WhatsApp monetisation efforts. At least for now.

Por TheWhatsApp informó el lunes que los usuarios comenzarán a ver anuncios en partes de la aplicación de mensajería, ya que su propietario Meta Platforms

WhatsApp has confirmed it's making a major change to its chat app, which will mean users across the globe will suddenly face seeing adverts on the screen. These are destined for a section called Updates, which sit in a tab at the bottom of the screen.

Meta Platforms (META) shares climbed Monday as the social media giant said it’s introducing paid advertising to WhatsApp, in a move that could expand its revenue streams. Shares were up over 2.5%, above $700,

No time to scroll through long WhatsApp chats? Ask Meta AI to summarize them for you.As reported by WABetaInfo, WhatsApp is testing a new "Summarize with Meta AI" feature for individual and group chats on Android.

Meta-owned WhatsApp is reportedly working on a new feature that will let users scan documents directly from the app using their phone's