LISBON (WGME) -- The 41st annual Moxie Festival is now underway in Lisbon. The theme this year is “Hang loose and drink Moxie.” The festival will run from Friday through Sunday, and people who attend ...

The Moxie Festival, which celebrates all things Moxie, hit a high note on Friday when more than ten thousand visitors were ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

All main events are taking place at Lisbon High School all weekend long. Moxie is a uniquely New England soft drink with a ...

Moxie Festival to return to Lisbon this summer The traditional Moxie parade, chugging contest, 5K road race, fireworks show and car show will be held during the three-day festival.

Organizers announced Thursday the festival will run July 12-14 with the theme Mad About Moxie, which is a take on Coca-Cola’s marketing slogans from back in the day.

The Lisbon Falls area is being overrun with fans of Maine’s classic beverage. Saturday’s events included the Moxie Chugging Contest, a whoopie pie eating contest, and a fireman’s muster.

It's the 41st annual event, celebrating the state's iconic drink with concerts, parades, and contests, drawing an expected 50,000 attendees ...

Moxie Festival to return this summer to Lisbon The traditional Moxie parade, chugging contest, 5K road race, fireworks show and car show will be held during the three-day festival.

Lisbon’s Moxie festival this weekend to feature national chugger, luau theme Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun ...