Dallas Cowboys owner Jerry Jones stepped into the Taylor Sheridan universe with an appearance on the penultimate episode of Landman ’s season one. The series starring Billy Bob Thornton as a crisis manager is set against the backdrop of the booming and rugged West Texas oil industry.

The Cowboys owner popped up in episodes of “Coach,” “Arli$,” “Entourage,” “Cubed” and “The League.” Jones also appeared in the 2024 documentary series about the Dallas Cowboys cheerleaders. “Landman” streams on Paramount+ and will air its season finale on Sunday, Jan 12.

On Sunday’s latest episode, “WolfCamp,” which is the penultimate episode of the season, Dallas Cowboys owner Jerry Jones made a surprise appearance as himself, and fans were somewhat stunned that he was able to hold his own against Hollywood veterans Jon Hamm and Billy Bob Thornton.

If you've loved Taylor Sheridan's latest neo-Western drama, Landman, which follows the oil boom in the Permian Basin of West Texas, then there's an episode of Longmire that you just have to see. We know what you're thinking.

Taylor Sheridan’s West Texas oil drama Landman features a star-studded cast led by Billy Bob Thornton, whose performance as Tommy, a crisis manager, notched a recent Golden Globe nomination.

On the same day that the Dallas Cowboys finished their disappointing season, Cowboys owner Jerry Jones made a cameo on one of the most popular television shows, Paramount+'s Landman. Jones appeared in the ninth and penultimate episode of Landman's first season.

Jones makes a cameo to deliver advice about the importance of family to characters played by Jon Hamm and Billy Bob Thornton.

It was only fitting that Jerry Jones, who made a fortune in the oil industry, made an appearance on a popular TV series about the oil boom in West Texas. And no surprise that the Dallas Cowboys owner and president earned rave reviews.

The Dallas Cowboys owner makes an emotional speech in the hit Paramount Plus show about the oil industry and Texas billionaires.