Hyundai executive talks benefit of 'multicultural marketing' as several companies dismantle DEI initiatives
Hyundai is launching a new multicultural marketing campaign, and an executive reportedly says that it’s good for business.
BizPac Review4d
One car brand refuses to let go of its DEI policies, says race-based marketing drives sales
The South Korean car manufacturer Hyundai has chosen to double down on so-called diversity, equity, and inclusion (DEI), prompting many car drivers to vow to never drive […] ...
FOX 10 Phoenix4d
Hyundai stands by DEI, says it ‘drives sales’
Hyundai is standing by its DEI policies and launching a new multicultural marketing campaign – and an executive says that it’s good for business. "In terms of the creative that we’re doing a ...
The Gazette4d
Hyundai executive says DEI ‘drives the bottom line’ as other companies ditch it
Hyundai Motor America's director of experiential and multicultural marketing, Erik Thomas, claimed that multicultural customers make up 30% of car sales but did not share the revenue made.