Shares in Hybe, the parent company of South Korean boyband BTS, fell 15% on Monday as their much-anticipated comeback drew a smaller crowd than expected.

Local reports estimate that roughly 40,000 people gathered across central Seoul to watch K-pop band BTS reunite.

Hybe Co.’s shares plunged as much as 15% after a heavily-promoted comeback concert by K-pop megastars BTS drew a smaller crowd than authorities initially expected.

K-pop megastar BTS reunited for a U.S. performance in New York on Monday, marking the group's first appearance with all seven members stateside in about four years.

Central Seoul was packed with BTS fans as the K-pop superstars made their long-awaited comeback in March 2026, but images of huge crowds circulating on social media do not show the seven-member group's fans at their Gwanghwamun Square concert.

The concert was attended by an estimated 104,000 fans, much lower than the expected 260,000.

After a nearly four-year hiatus, the world’s biggest boy band is back with a comeback that includes a new album, world tour and Netflix documentary. But first, it begins with a free, public concert in Seoul,

Their new album brought in more than 94% of the vote.