Indian telecom major Bharti Airtel will be offering non-banking lender Bajaj Finance's financial products in the country, the companies said on Monday. Airtel will initially offer Bajaj Finance's products through its application,

Telecom giant Bharti Airtel and India's leading private non-banking financial company (NBFC) Bajaj Finance have entered into a strategic alliance. The aim of the partnership is to create one of the country's biggest digital platforms for financial services. Both companies revealed the news via separate exchange filings today.

NBFC firm Bajaj Finance and Bharti Airtel on Monday announced a strategic partnership to create a digital platform for financial services.

Bharti Airtel and Bajaj Finance have partnered to launch a digital platform for financial services. Bajaj Finance's products, including loans and EMI cards, will be accessible via the Airtel Thanks App and stores.

Airtel partners with Bajaj Finance to create India's largest digital financial platform, offering multiple products and services to customers.

Sunil Bharti Mittal-owned Bharti Airtel and Sanjiv Bajaj-led Bajaj Finance will build digital platforms and have planned to offer 10 financial products by the end of 2025

Gopal Vittal, Vice Chairman and MD, Bharti Airtel, said, “We are building Airtel Finance as a strategic asset for the group and will continue to invest in and grow the business.”

So far, two products of Bajaj Finance have been piloted on the Airtel Thanks App. By March 2025, four products of Bajaj Finance will be available to customers on the Airtel Thanks App. These include Gold Loan,

Bajaj Finance and Bharti Airtel join forces to create a digital platform for financial services, leveraging Airtel's vast customer base and Bajaj Finance's diverse product suite.

Bajaj Finance share price surged 3.6% after partnering with Bharti Airtel to enhance financial services through a digital platform. The stock achieved an intraday high of ₹7,442.60 as the collaboration aims to boost digital inclusion.