A strong CMO knows it’s crucial to build a relationship with the organization’s CFO and CEO. WARC US Commissioning Editor Cathy Taylor interviews Ian Borden, McDonald’s Global Chief Financial Officer, ...

Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.” ...

McDonald's marketing initiatives ... the company has also repositioned its menu to satisfy the shifting needs of a global restaurant consumer.Following its four "D's," McDonald's is performing ...

Ronald McDonald’s journey from a local TV personality to a global marketing phenomenon is a testament to the power of effective branding and character development. The lovable clown has not only ...

the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global insights and data intelligence tool ...

McDonald's Q1 2025 earnings showed a 1% global sales decline and a 3.6% drop in U.S. sales. Click here to find out why MCD stock is a Hold.

McDonald’s global sales also dropped by 1% during the ... including a McValue menu that launched in January. The marketing tactic included an extension of the popular $5 Meal Deal and a new ...

McDonald's posted a surprise drop in first-quarter global comparable sales on Thursday, as demand from cash-strapped diners in the U.S. and Europe faltered on uncertainty sparked by chaotic tariffs.