Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

Their immense power to use social media to make nearly anything ... Brands' (YUM) Kentucky Fried Chicken (KFC) quietly ...

KFC India’s latest collaboration with CarryMinati ties into its ongoing efforts to connect with Gen Z. The CMO shares how it ...

KFC used a comedic take on a social influencer to drive affinity with millennials in Malaysia. It introduced Mat Ayam Free, a KFC fanboy who sparked talkability by hijacking other carefully curated ...

This paper is part of the China social branding report that seeks to understand the firewalled country through the lens of the biggest brands operating in the market; this iteration looks at KFC, the ...

KFC partners with premium gelato maker to create limited-edition gravy-flavored frozen dessert, featuring peppercorn and chicken ...

With gaming audiences growing at record speed across the region, almost rivalling social media in size and engagement, brands have jumped in to leverage the trend with Fortnite concerts, in-game brand ...

KFC replaces brand icon Colonel Sanders with Kyle ‘F’ Connor on its famous buckets just in time for the Jets Round 2 playoffs ...

Creatives used Google Maps data and photos from KFC locations in cities such as Madrid, Alicante and Barcelona to recreate 15 ...